I’m a Creative Director and Digital Designer with over 15 years of experience working across design, branding, UX, and creative strategy. My journey has taken me through agencies in Stockholm, the music industry, freelance projects in multiple fields, and more than seven years leading creative direction in e-commerce. Along the way, I’ve also deepened my knowledge of AI tools and UX through studies at Berghs School of Communication.

What drives me is building meaningful connections between people and brands through design and storytelling. I enjoy the challenge of approaching problems from new angles, finding solutions that balance creativity, functionality, and business impact.

My career started in design education at Södra Latin, continued at Hyper Island where I honed my conceptual thinking, and expanded through international experience in New York and long-term roles back in Stockholm. Today, I bring together hands-on design expertise with strategic leadership, bridging creativity and technology to deliver innovative results.

Currently based in Södermalm with my wife and two kids, I balance my professional life with time in nature and being with my family—recharging in the same way I approach design: with curiosity, play, and exploration.